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Improving the user experience of an award-wining Greentech company

The Spanish company ABORA designs and manufactures the most efficient hybrid solar panels in the market.

As a first step in their scaleup strategy, we worked with the marketing team to map the different user experiences and services they offer in Spain.

Expertise

Service design

Field

Energy

Date

2021-2022

Our approach

  • Creation of personas to understand the needs, pain points and purchasing behavior of customers
  • Mapping of customer experience to identify critical steps and touchpoints
  • Design of a service blueprint to visualize organizational and service processes that can be improved

Questions?
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