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Project

Defining the strategy to enter French market for hybrid solar panels

The Spanish company ABORA conceives and manufactures the most efficient hybrid solar panels on the market. The groundbreaking performance of their panels and their position in Spain made them look into growing their business to other countries.

Expertise

Service design

Field

Energy

Date

2021-2022

Client

Our approach

  • Thorough analysis to understand Abora’s ecosystem, their customers’ pains & gains (customer journeys) and purchasing & selling processes (blueprints)
  • Market & user research to define the best strategy to enter the French market
  • Co-design of a roadmap and detailed marketing and communication action plan

Questions?
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