User research

Understanding

what

Understanding

what

drives

people

We study and analyse human behavior to make sure ideas don’t only look good on paper, but also work in real life. From mapping stakeholders to designing nudges, we help you understand the people who matter most to your project.

who we do it for

Companies

Looking to develop or upgrade a product or service that truly meets their users’ needs and expectations.

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Public authorities – municipalities and regions

Who are seeking to understand their citizens and ensure uptake of new services or solutions that respond to real urban needs.

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Research organisations

Looking to translate science insights into actionable solutions that resonate with communities.

what we do

Citizen & behavioral research

Collect information and data on how people think, act, and make decisions.

See our work

Stakeholder mapping

Identify who’s involved, who’s impacted, and how to engage them.

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User profiles & journeys

Visualize needs, pain points, and touchpoints across user experiences.

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Behavior change & nudging strategies

Use behavioral insights to design nudges that gently steer choices and influence better outcomes.

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Social acceptance

Understand how communities perceive and engage with new technologies or initiatives.

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Social Life Cycle Assessment (LCA)

Evaluate the social impact of products or systems throughout their lifespan.

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Helping people navigate bioplastics

We Right Click

Education

User research

Implementing seven urban mobility living labs

We Right Click

Living labs

User research

Co-creating solutions for sustainable seafood consumption

Three o'clock

Service design

User research

Bridging knowledge and action on climate-driven health risks

Three o'clock

Communication

User research

View all work

Other services

Education

Communication

Service design

Living labs