Card game to promote women in the mobility sector
“That’s a man’s job!”
This cliché, Femmes en Mouvement, a French professional women’s transport network, has heard it too many times. That’s why, a month before International Women’s Day, they created a fun card game that aims to inspire young girls (around 14-18) as they begin to think about their professional future. Thanks to this edutainment game, they will discover real women’s careers and jobs, opening up new opportunities for them.
Expertise
Public awareness Design
Field
Transport
Date
2020
Client
Femmes en Mouvement
www.femvt.fr