EIT Food, supported by the European Union, is one of the the world’s largest and most dynamic food innovation communities. Despite its vast expert network and numerous business opportunities, it faced a key challenge: how to monetise these opportunities and create generate tangible value for all members.
Three o’clock worked with EIT Food to rethink and co-design the business model of its expert network. Our role combined strategy and operations:
• Developing project’s visual identity, micro-website and communication and dissemination materials
• Shaping and testing new engagement strategies to strengthen community value.
• Leading the day-to-day management of the network.
• Designing and hosting innovative digital events — from e-breakfasts and open-mics to webinars and roundtables — to drive participation and exchange.
• Supporting a service provider and an expert in developing Personal Branding online course aimed at agrifood professionals’s recognition and visibility on LinkedIn
The project resulted in a portfolio of “Hire an Expert” services by the EIT Food Agrifood Expert Community (AFEC), designed to generate clear value for EIT Food experts, the wider EU agri-food ecosystem, and EIT Food itself. The service was tested, validated, and adopted, laying the foundation for long-term impact and sustainability.
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